Privacy policy

PRIVACY POLICY

Last updated: September 12, 2026

ESSENTIA operates this online store and provides digital basketball coaching products and related services through Shopify.

This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit our website, purchase our digital products, contact us or otherwise interact with our Services.

Personal Information We Collect

Depending on how you interact with our Services, we may collect:

  • Contact information, such as your name, billing address, email address and phone number, where provided.
  • Order and transaction information, including products purchased, order history, payment status and transaction details.
  • Payment-related information necessary to process transactions. Payment card details are processed by Shopify and/or third-party payment providers and are not stored directly by ESSENTIA except where required for transaction records.
  • Customer account information, where customer accounts are used.
  • Communications you send to us, including customer support requests.
  • Device and technical information, including IP address, browser type, device identifiers and network information.
  • Usage information, including how you interact with our website, pages viewed, products viewed and actions taken on the website.
  • Marketing and advertising information, including interactions with advertisements and marketing communications, where applicable.

Sources of Personal Information

We may collect personal information:

  • directly from you;
  • automatically through the website, cookies and similar technologies;
  • from Shopify and other service providers that support our store;
  • from advertising, analytics and marketing partners where permitted by law.

How We Use Personal Information

We may use personal information to:

  • process payments and provide access to purchased digital products;
  • manage orders and customer accounts;
  • provide customer support;
  • prevent fraud, abuse and unauthorized transactions;
  • improve our products, website and customer experience;
  • send transactional communications relating to purchases or accounts;
  • send marketing communications where permitted by law or where you have provided consent;
  • measure advertising and website performance;
  • comply with legal and regulatory obligations;
  • establish, exercise or defend legal claims.

Legal Bases for Processing

Where the GDPR or similar laws apply, we process personal information on one or more of the following legal bases:

  • Performance of a contract, for example to process your order, payment and delivery of digital products.
  • Compliance with legal obligations, including tax, accounting and regulatory obligations.
  • Legitimate interests, such as preventing fraud, securing our website, improving our services and operating our business, where those interests are not overridden by your rights and interests.
  • Consent, where required, including for certain marketing communications, cookies and advertising technologies.

You may withdraw consent at any time where processing is based on consent.

How We Disclose Personal Information

We may disclose personal information to:

  • Shopify, which hosts and operates our ecommerce platform;
  • payment processors and financial service providers;
  • analytics, advertising and marketing providers;
  • cloud hosting, IT and customer support providers;
  • professional advisers, regulators, law enforcement or courts where required by law;
  • third parties involved in a business transfer, merger or similar transaction.

We do not sell personal information in the traditional sense of exchanging personal information for money.

Shopify

Our store is hosted by Shopify. Shopify processes personal information in connection with your use of our store and may process information independently for certain Shopify services and features.

For more information, please review Shopify’s Consumer Privacy Policy and Privacy Portal.

Cookies and Similar Technologies

We use cookies and similar technologies to operate the website, remember preferences, measure website performance and, where permitted, support analytics and advertising.

Where required by law, non-essential cookies and similar technologies are used only after obtaining your consent.

You can manage your preferences through the cookie consent tools available on the website.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to fulfill orders, provide support, comply with tax and accounting obligations, resolve disputes and enforce agreements.

Retention periods may vary depending on the type of information and applicable legal requirements.

Security

We use reasonable technical and organizational measures designed to protect personal information.

However, no method of transmission or storage can be guaranteed to be completely secure.

Your Rights

Depending on your location, you may have the right to:

  • access your personal information;
  • request correction of inaccurate personal information;
  • request deletion of your personal information;
  • restrict or object to certain processing;
  • receive a portable copy of your personal information;
  • withdraw consent where processing is based on consent;
  • opt out of certain marketing or targeted advertising uses where applicable;
  • lodge a complaint with your local data protection authority.

We may need to verify your identity before processing certain requests.

International Transfers

Personal information may be transferred, stored or processed outside your country of residence.

Where required, appropriate safeguards such as Standard Contractual Clauses or other recognized transfer mechanisms are used.

Children's Privacy

Our Services are not intended for children below the age required to enter into a legally binding contract in their jurisdiction, and we do not knowingly collect personal information from children in violation of applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services or legal obligations.

The updated version will be published on this website with a revised “Last updated” date.

Contact

For questions about this Privacy Policy or to exercise your privacy rights, contact:

ESSENTIA
Email: support@get-essentia.com

For the purposes of applicable data protection law, ESSENTIA is the data controller of personal information processed through this store, except where another party such as Shopify acts as an independent controller.